The Redhead day is the name of a dutch summer festival that takes place each last weekend of august in the city of Tilburg. The three-day festival is a gathering of tens of thousands of people in the city center of Tilburg, including many thousands of people with natural red hair, from more than 80 countries. We designed the brochure, website, and giveaways for guests. Everything is colored with red to support the idea. Since ancient times, being in the minority has always been associated with fear. The Redhead Day aims to make people proud of being different, so instead of orange, which is closer to ginger hair, we chose a more vibrant red to support the design. Red is often a symbol of bravery and boldness. It is also a very striking color among many other colors. This is also why we choose large and high weight san serif fonts in the design. On the other hand, we used many flora and wavy patterns, dim pink and ivory colors to reflect “In me, the tiger sniffs the rose.” We have also made various stickers of people with red hair, hoping every participant can find a similar image.